Card issuers today are focused on strategies to foster customer loyalty such as encouraging active engagement with card-linked shopping offers and embedded card rewards. These strategies are particularly effective for everyday purchases, driving "top of wallet" usage.
While card rewards typically involve earning points, miles, or cash back to redeem at some later point, card-linked offers provide timely rewards or discounts at specific retailers when consumers use a linked credit or debit card. This seamless and automatic redemption process enhances the appeal for consumers, merchants, and issuers alike.
Data shows that actively engaging with card-linked offers can significantly boost overall credit card use—if the offers align with consumers’ everyday needs.
The key to relevance? Ease of access and personalization.
More than 70% of consumers say these two factors directly increase an offer’s appeal and likelihood of engagement.
Unlocking greater personalization starts with empowering advertisers with more flexible card-linked offer structures and sales attribution clarity. Banyan's platform makes this possible by leveraging SKU-level transaction data to power offers and reporting.
Discover more in the report “Beyond Points and Perks: How Relevant Benefits Drive Cardholder Engagement”—a collaboration between PYMNTS Intelligence and Banyan. The report features insights from a survey of 2,826 U.S. consumers, conducted between Oct. 23 and Nov. 7, 2024, and uncovers how tailored loyalty programs drive cardholder satisfaction and lasting loyalty.
